At Rival, we provide your organization the ability to build its own gaming community with a custom-branded platform that drives consumer loyalty and creates new revenue streams.

Leadership Team

Matt Virtue joined Rival in March 2020, overseeing Rival’s business strategy and was named CEO in early 2021, expanding his role to cover all aspects of the business and operations. Virtue started his career with the English Premier League’s Liverpool Football Club, and has held various leadership roles on the brand and agency side since then. Most notably, Virtue was the VP of Global Business Development for BE.AT-TV, the world’s leading live video streaming platform, leading all revenue-generating initiatives, including landing partnerships with major entertainment properties AEG and Live Nation, among others. Virtue also has a depth of experience in media and experiential and spent time at Horizon Media’s Scout Sports & Entertainment, with a focus on property consulting and analytics, customized event creation, digital and social amplification. Virtue received a master’s in sports business and management from Columbia University and a bachelor’s from Middlebury College.

Dustin Embrey is Rival’s Executive Vice President, Special Projects & Investments and brings a depth of experience in school athletics administration and partnerships within the Meritas and Nord Anglia educational systems. Embrey started his career at ESPN’s Wide World of Sports in sports events and sports operations. He served a three-year board member position for the Positive Coaching Alliances and is recognized as a Certified Athletic Administrator through the National Interscholastic Athletic Administration Association (NIAA). Embrey has a master’s in sports administration from Central Michigan University and a bachelor’s from Radford University.

O’Malley joined Rival as Vice President of Global Partnerships in August 2020.  He oversees account services, tournament administration and aligns closely with Rival’s Development and Product teams.  Prior to Rival, O’Malley worked at StubHub for 15 years and held roles in Customer Support, Business Operations, Partnerships and Business Development.  O’Malley received a bachelor’s degree in Journalism from University of Massachusetts, Amherst and a Masters degree in Sport Management from Columbia University in New York City.

Joining Rival as Vice President of Product in May 2023, Raul Salcedo brings over 15 years of gaming industry expertise. His extensive experience includes managing product teams and collaborating with international development teams at Gameloft, further refining his proficiency in gamification and AAA gaming. His innovative product and operations management at The Fluent Company and Vesey Studios drove his cutting-edge monetization platforms, demonstrates his forward-thinking capabilities. With his experience at HEED, where he transformed sports events into immersive digital experiences, and his multi-sector leadership at The Topps Company, Raul’s insights on brands, sports, gaming and skill set make him a valuable asset to Rival. Raul possesses a Bachelor’s degree from Binghamton University and holds numerous certifications in the fields of product and operations management.


Transparency in Coverage


This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.