Matt Virtue joined Rival in March 2020, overseeing Rival’s business strategy and was named CEO in early 2021, expanding his role to cover all aspects of the business and operations. Virtue started his career with the English Premier League’s Liverpool Football Club, and has held various leadership roles on the brand and agency side since then. Most notably, Virtue was the VP of Global Business Development for BE.AT-TV, the world’s leading live video streaming platform, leading all revenue-generating initiatives, including landing partnerships with major entertainment properties AEG and Live Nation, among others. Virtue also has a depth of experience in media and experiential and spent time at Horizon Media’s Scout Sports & Entertainment, with a focus on property consulting and analytics, customized event creation, digital and social amplification. Virtue received a master’s in sports business and management from Columbia University and a bachelor’s from Middlebury College.