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Buffalo Bills partner with Rival to launch Bills Mafia Gaming

Welcome to Bills Mafia Gaming!

In collaboration with Rival, the Buffalo Bills launched “Bills Mafia Gaming,” an interactive gaming community for Bills fans and gamers to connect online. The team will host its first Bills Mafia Gaming tournament on Wed., Nov 1 with Madden ’24.

“We are very excited to introduce this new engagement platform,” said Jordan McCarren, Buffalo Bills Vice President of Marketing.“Bills Mafia Gaming and our collaboration with Rival allows us to connect a community that shares a passion for the Bills and online gaming and reach new audiences who have not previously engaged with our brand.”     

Bills Mafia Gaming will bring together the team’s passionate fan following from across the globe through engaging esports experiences and tournaments. Next week’s launch on Nov. 1 will offer prizes including an autographed Josh Allen jersey, autographed Josh Allen Madden ’24 cover print and discount codes for Bills merchandise. Within the platform, players can engage and track their progress on the official leaderboard, tracking skill and participation with Rival’s point system and digital currency.

“The launch of Bills Mafia Gaming will extend the Bills’ digital footprint and diversify their fan engagement strategy,” said Rival CEO Matt Virtue. “This collaboration marks our seventh with an NFL club. As we continue to grow our presence in football, we’re looking forward to activating the Bills’ online gaming community with innovative programming and unique experiences for some of the most loyal fans in all of sports.” 

Rival powers the gaming communities of more than 40 partners worldwide, across sports properties, media, tech, and brands, including organizations across NFL, NBA, NHL, MLS and English Premier League.

To join the Bills Mafia Gaming and learn more about future tournaments, prizes, rules and additional games to be featured, visit

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