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Detroit Pistons Partner With Rival To Establish Motor City Rivals

DETROIT – The Detroit Pistons announced today they have partnered with platform provider Rival to establish a new esports gaming community for Pistons fans tabbed “Motor City Rivals”. The organization becomes the first U.S. professional sports organization to partner with Rival in launching a gaming community for its fans.

Utilizing Rival technology, the Motor City Rivals esports community will be a destination for Pistons fans to communicate, compete and earn rewards points that can be used to redeem exclusive team merchandise and partner prizes.  The new platform will feature top sports titles such as NBA 2K, Madden, EA NHL and FIFA, engaging both Xbox and PlayStation users through the cloud.  Fans can begin earning points by registering with their gamertag at on Sept. 30.

Motor City Rivals will launch with an inaugural NBA 2K21 Tournament presented by Gamestar on Oct. 14. Tournament prizing includes $1,000 in total cash, with $500 to the Xbox tournament winner and $500 to the PlayStation tournament winner, as well as the ability to play online against either Pistons guard Bruce Brown or another mystery NBA player courtesy of Gamestar ( Sign-ups begin Sept. 30 at

Outside of weekly tournaments, gamers can log in at any time to compete in on the fly tournaments and participate in other interactive components.

“We are excited to work with Rival in creating our ‘Motor City Rivals’ esports gaming community”, said Mike Zavodsky, Chief Business Officer of the Detroit Pistons. He also added: “Whether it is competing in NBA2K or other sports related gaming products, this unique platform will enhance our ability to engage fans, distribute content and provide rewards for users experiencing our brand away from the basketball floor.”

Rival CMO Dan Parise expressed his excitement for the partnership and its potential to positively impact Pistons fan engagement in non-traditional ways.

“Rival is excited to partner with such an iconic NBA team like the Detroit Pistons, who have demonstrated their progressive approach by launching this community for their fans. Rival will install its unprecedented technology into the Pistons ecosystem, allowing them to create sustained engagement with their fan base and a new set of touchpoints for their corporate partners.  We look forward to working with the Pistons to engage gamers of all ages and create opportunities to enhance the Pistons brand.”


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