PROFESSIONAL FIGHTERS LEAGUE LAUNCHES GAMING COMMUNITY PARTNERSHIP WITH RIVAL
Online gaming community to enable PFL fans to participate, compete, and engage in competitions of popular video game titles
NEW YORK (Monday, April 18, 2022) – The Professional Fighters League, (PFL) today announced a partnership with gaming platform Rival. Through the partnership, Rival will launch the PFL’s dedicated gaming community enabling PFL fans to participate, compete and engage in competitions of popular gaming titles.
Rival’s enterprise solution will provide the PFL and its fans with the ability to host competitive tournaments in their community along with future esports initiatives. The agreement with PFL marks Rival’s first partnership within the combat sports space.
The winner of the first tournament hosted on the Rival gaming platform will receive a private match hosted by 2021 PFL Light Heavyweight Champion Antonio Carlos Jr.
“The PFL is proud to partner with Rival and embrace esports in a specialized gaming community giving MMA fans unprecedented connectivity,” said PFL CEO Peter Murray. “In this first of its kind partnership the PFL continues to disrupt traditional MMA, embrace technology and give our fans a unique experience.”
“We are thrilled to welcome PFL and their passionate fanbase to the Rival platform,” said Rival CMO Dan Parise. “With the launch of their new gaming community, PFL continues the trend of creativity and innovation when it comes to engaging fans and creating opportunities for corporate partners.”
More information on PFL’s new gaming community and upcoming tournaments is available at www.rivalgames.com/pflmma.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.
PFL is primetime in the U.S on ESPN and ESPN+ and was broadcast and streamed live worldwide last year to 160 countries with partners including RMC Sport, FPT, Sky Sport, and more. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides next-gen viewing experience.
PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, U.S. Marine Corps, and more. PFL is backed by major investors including Ares Capital, Luxor Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.
MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
Rival provides a first-of-its-kind, enterprise platform solution that empowers companies and organizations to leverage the popularity of gaming and esports to acquire new customers, drive engagement, build a loyal community around their brands and create new revenue streams. Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and esports with sports teams, leagues, brands and media properties. With operations in two continents, Rival’s current partnership roster includes the NFL’s Seattle Seahawks, Monumental Sports and Entertainment, NHL’s Florida Panthers, NBA’s Detroit Pistons, Aston Villa and Leeds of the English Premier League, as well as organizations including the Amateur Athletic Union (AAU) and Pop Warner Little Scholars. For media inquiries, please contact firstname.lastname@example.org | www.gorival.com.