Arizona-based radio and digital media company Riviera Broadcasting has launched the CHOSEN RIVAL Gaming platform. The launch is being marked with an Esports tournament set for December 18-19.

“Esports has risen to become one of the world’s biggest media sectors and we’re proud to partner with enterprise software provider RIVAL and bring Arizona a world-class platform and experience. We’ve only been sharing our news with our local business and brand partners over the past few days and the excitement level is palpable. They know that ‘gamers’ span across age demos and lifestyles and have significant purchasing power. Plus, they give significant time and attention to it.”

Jeff Trumper, President/CEO of Riviera Broadcasting

Rival EVP/Global Brand And Sponsorships Brain Dubiski added: “it’s exciting to partner with such a progressive group in the broadcast media and digital space that had a vision to be the leader in this vertical. Creating a unique gaming community for engagement, offering new touchpoints for their corporate partners and paired with their marketing and promotional strength is  a fierce combination.”

Riviera Broadcasting, LLC, owns and operates radio stations and digital properties in Phoenix, including Power 98.3 & 96.1 (KKFR-FM), 95.1 & 94.9 The WOW Factor (KOAI-FM), Hot 97.5 & 103.9 (KMVA-FM / KZON-FM).