NEW YORK (SEPTEMBER 9, 2021) – Rival today announced the addition of Katherine Hays to its Advisory Board. A pioneer in in-game advertising and an accomplished digital executive and entrepreneur, Hays joins Rival’s recently-announced board as the company expands its business offerings and partnerships with major consumer brands and professional sports teams and leagues.

About Katherine Hays

As an entrepreneur, global business leader and strategic advisor, Hays has more than 20 years of experience across esports, gaming, advertising and media and entertainment. She has successfully launched and developed business models for companies including Vivoom, Inc., GenArts, Inc. and in-game advertising company Massive, Inc. Hays started her career as one of the initial team members leading and building Goldman Sachs’ global digital media practice across New York, London, Hong Kong and Tokyo. As a strategic advisor, mentor, guest speaker and author of several technical patents, Hays is regularly recognized as one of the most influential women and visionary leaders in digital media and technology. Most recently, Hays was named a Mobile Marketer Woman to Watch in 2017. Hays received her bachelor’s from Princeton University and MBA from The Harvard Business School and is a member of the Alumni Advisory Board for the Princeton University Entrepreneurship Council.

Led by Rival Co-Founder and Advisory Board Chair Shawn Murnan, Hays joins Rival’s board spanning sports, tech, media and banking executives including Fevo CEO Arie Daie, New Balance CMO Chris Davis, Barstool CRO Deirdre Lester, OMD USA CEO John Osborn, Augeo CSO Vincent Sarafa and digital product executive Noah Szubski. For more, see the official announcement here.