NEW YORK (April 16, 2021) – The NHL’s Arizona Coyotes have partnered with Rival to introduce the team’s official gaming community, Coyotes Gaming, powered by the Rival platform. The community launched last week with its first-hosted tournament, the Coyotes Gaming NHL21 Kickoff.

“We are excited to partner with Rival to create tournaments for our fans and the gaming community, said Coyotes Chief Brand Officer Alex Meruelo, Jr. “Rival’s user-friendly platform allows gamers from all around the world to compete and interact with Coyotes Gaming while playing for grand prizes that include some exclusive Coyotes experiences.”

Rival now powers Coyotes Gaming, with its white-label enterprise platform solution that enables organizations to directly connect and engage with gamers with an always-on experience. The Rival platform will provide the club with the ability to host tournaments and offer prizes and incentives, building it into an evergreen Coyotes-branded content destination.

“Rival congratulates the Coyotes on a successful first tournament and is thrilled to partner with the club to build its engagement with the Coyotes Gaming community,” said Rival CMO Dan Parise. “With our technology and approach, the club is positioned to connect and build loyalty with the growing audience of gamers, while also tapping new revenue opportunities for the Coyotes and its partners.”

Coyotes Gaming launched with its first hosted tournament – Coyotes Gaming NHL21 Kickoff – with an integration with its well-known mascot Howler, plus EA NHL Streamer and Coyotes fan, DekeSlayer and the participation of more than 80 gamers. As the community expands, Coyotes Gaming will offer a collection of NHL programming in teams and single formats, extend into other game titles and integrate their players into various tournaments.

Rival has onboarded more than 20 clients in the last six months across sports properties, media companies and brands. In addition to the Arizona Coyotes, its partnership roster includes the NBA’s Detroit Pistons, NFL’s Seattle Seahawks, Monumental Sports and Entertainment, Aston Villa of the English Premier League, Watford of the EFL Championship, the Amateur Athletic Union, to name a few.

About Rival

Rival provides a first-of-its-kind, enterprise platform solution that empowers companies and organizations to leverage the popularity of gaming and esports to acquire new customers, drive engagement, build a loyal community around their brands and create new revenue streams. Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and esports with sports teams, leagues, brands and media properties. With operations in two continents, Rival’s current partnership roster includes the NHL’s Arizona Coyotes, NBA’s Detroit Pistons, NFL’s Seattle Seahawks, Monumental Sports and Entertainment, Aston Villa of the English Premier League, Watford of EFL Championship, as well as organizations including the Amateur Athletic Union (AAU). For more information, visit

About the Arizona Coyotes

Visit for more information.

Contact Us

Featured News

Night Mode

Share with friends

Share on facebook
Share on twitter
Share on pinterest
Share on reddit
Share on whatsapp
Share on telegram


Transparency in Coverage


This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.