New gaming community to feature weekly tournaments and content

Renton, Wash. and New York (Oct. 14, 2021) The Seattle Seahawks announced today the launch of a new gaming community – Seahawks Sandbox, which will feature a regular cadence of weekly tournaments and content for the 12s. The Seahawks are continuing their partnership with gaming platform provider Rival to formally establish the tournament side of this gaming community. Utilizing Rival technology, Seahawks Sandbox will be a destination for Seahawks fans to communicate, compete, and earn rewards points that can be used to redeem exclusive team merchandise and prizes. 

The Seahawks Sandbox platform will host 50 different tournaments throughout the season on Xbox, PlayStation, Switch, and PC. The community will feature 14 different popular sports, racing, battle royale, and fighting game titles.

Fans can begin earning points by registering with their gamertag at starting October 14. The Seahawks will host multiple featured tournaments with influencers and players, providing over $5,000 in prizes during the season. 

“We are always looking for opportunities to further engage with our fans off the field, and we know esports and gaming is something both our fans and players enjoy,” said David Young, Chief Operating Officer, Seattle Seahawks. “Whether it is competing in Madden or simply enjoying their favorite game with fellow 12s, the Seahawks are excited to partner with Rival to help launch Seahawks Sandbox and give our fans an opportunity to join a fun new Seahawks community online.”

“Rival is thrilled to continue our partnership with the Seahawks and build on their progressive approach to leveraging esports and gaming within the club’s broader fan engagement strategy,” said Rival Chief Marketing Officer Dan Parise. “We look forward to working together to elevate the gaming experience with the launch of the Seahawks Sandbox platform while providing innovative ways to build the Seahawks brand and offerings to its corporate partners.”

The team will also launch a new Seahawks Sandbox YouTube channel,, with content released throughout the year, making the Seahawks the first team in the NFL to launch a dedicated gaming YouTube channel. Seattle gamer and influencer Marcel “BasicallyIDoWrk” Cunningham will be dropping Sandbox content throughout the year. Influencer and 2x Madden Club Champion Daniel “Dcroft” Mycroft will be live streaming throughout the season against a weekly Seahawks opponent, matching up against prominent players in the Madden community. The NFL, EA Sports, and the Seahawks will also be adding featured influencer content to the new Seahawks Sandbox YouTube Channel. 

For those looking for a less competitive experience, the Seahawks will host multiple Minecraft realms for fans to visit and build their very own Seahawks Minecraft community. Both Survival and Creative maps will be available for fans to explore and build with access via the Seahawks Rival Platform. 

About Rival

Rival provides a first-of-its-kind, enterprise platform solution that empowers companies and organizations to leverage the popularity of gaming and esports to acquire new customers, drive engagement, build a loyal community around their brands and create new revenue streams. Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and esports with sports teams, leagues, brands and media properties. With operations in two continents, Rival’s current partnership roster includes the NFL’s Seattle Seahawks, Monumental Sports and Entertainment, NHL’s Arizona Coyotes, NBA’s Detroit Pistons, Aston Villa and Watford of the English Premier League, as well as organizations including the Amateur Athletic Union (AAU) and Pop Warner Little Scholars. For media inquiries, please contact |

About Seahawks Gaming and Seahawks Sandbox

The Seahawks have been directly engaged in the gaming space since the inaugural Madden NFL Club Championship in 2016. They launched the first-ever NFL esports week in 2019 and hosted multiple online tournaments over the last year. Seahawks Sandbox is the new Seahawks’ team-lead gaming community. It is inspired by, committed to, and led by gamers. Like many sandbox games, Seahawks Sandbox is a community open to all gamers who welcome competition or just love playing with friends. The mix of exclusive content and virtual tournaments are built to engage both casual and competitive 12s, across the nation. The new gaming club is a space for fans to test their skills, escape reality, and engage with a different side of the Seahawks. Fans can visit for more information and updates throughout the season.

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