MONTREAL CANADIENS LAUNCH WINTER EGAMES TOURNAMENT WITH RIVAL
The Montreal Canadiens today announced the “Winter eGames” online tournament powered by Rival, running throughout the month of February across five game titles; NHL22, Madden NFL22, FIFA22, NBA2K22 and Rocket League. The initiative marks the first major Canadian club partnership for Rival.
The month-long tournament, presented by Scotiabank and in collaboration with Coca-Cola Zero® Sugar, will offer more than $17K in prizes across the five tournaments, and will be the first time titles other than NHL will be showcased in a Canadiens esports event.
“In a year where many of our fans are once again faced with various restrictions pertaining to COVID-19 and we’ve been forced to adapt our own approach to live events, we’re pleased to bring together a large virtual community to compete in what promises to be the most expansive esports initiative we’ve held to date,” said France Margaret Belanger, President, Sports and Entertainment of Groupe CH in the club’s press release. “With a broader slate of titles featured in our tournament, we look forward to creating new connections with fans who might enjoy hockey but have traditionally preferred other sports when playing online. And thanks to the generosity of our partners Scotiabank and Coca-Cola Zero® Sugar, anyone who participates stands to benefit from our biggest esports prize pool yet.”
“As an engagement and gaming platform, Rival is thrilled to work with the Canadiens to offer fans a way to connect with the club off the ice,” said Rival CEO Matt Virtue. “This partnership marks Rival’s first with a Canadian-based hockey club, and we look forward to working together to build its gaming community and provide additional levers to integrate with its corporate sponsors in the ever-growing esports space.”
Powering more than 30 clients across sports properties, media and technology organizations and brands, the partnership with the Canadiens is first with a Canadian-based team. For complete details on or to register for the Montreal Canadiens 2022 Winter eGames tournament, head to canadiens.com/esports.